Iago
Gomes
Back in 2017 I was just another freelancer building websites. Then everything changed with one project, helping a client analyze his ecommerce dashboard and avoiding a $150k mistake on a market expansion decision.
That moment showed me the real magic happens when we combine technical skills with understanding business problems. So I became that bilingual dev who bridges sales/marketing and technical solutions.
I'm comfortable in both worlds: troubleshooting API failures or integrating systems in the morning, explaining to CEOs why conversion rates dropped and what we can implement as a solution in the afternoon.
Implementation Lead
My job is simple: deploy server-side tracking for customers who are always eager to fix conversion gaps, get more confidence in their data, achieve better campaign attribution and boost ROAS across different ad platforms. Actually it's not that simple to be honest.
- Implementation specialist, onboarding customers onto Elevar's platform by understanding their tracking goals, building relationships by understanding their pain points and delivering results that improve business metrics.
- Solutions engineering backup, jumping on sales calls as the technical expert who can demo our product, translate API integration docs and explain why server-side tracking matters more than ever in 2025.
- Technical troubleshooting, living in browser Devtools and server logs to guarantee tracking accuracy across platforms like Facebook, Google Ads, Google Analytics, Tiktok, Klaviyo, and others when things inevitably break.
- Automation specialist, building internal tools with Power Automate, Hubspot Workflows, n8n, Javascript and Python to eliminate repetitive tasks. Created Connect Hub, a portal that lets customers grant us OAuth access in 2min.
- Team leadership and training, managing a small crew of analysts, handling escalations and running 1:1 sessions.
Tech Lead
Wore different hats working with enterprise banking clients, where "good enough" isn't in the vocabulary. When millions of users depend on your A/B tests and tracking implementations working perfectly, you learn to build things right the first time.
- Pre-sales support, building proof of concepts (POCs) and joining prospect calls to demonstrate how our solutions solve their tracking challenges while gathering technical requirements for Google Tag Manager and Firebase implementations.
- Built a Javascript tool that generates tracking code for GA4 and Firebase, mapping custom dimensions to SQL validations in BigQuery to monitor data quality. Reducing TechSpecs setup time by 60% while eliminating human error.
- Conversion optimization specialist, leading A/B testing and user behavior analysis that boosted bank account activation rates by 10%. Small improvements at enterprise scale mean millions in additional revenue.
- Internal academy instructor, writing internal docs and playbooks, recording Digital Analytics and CRO training courses for 200+ employees, plus creating Youtube content for the company.
Business Intelligence
Joined a performance marketing agency where my mission was turning messy campaign data into clear investment decisions for multiple ecommerce brands.
- Daily performace reporting, leading calls to present campaign analytics and recommendations for media budget allocation.
- Campaign optimization, performing deep-dive analysis that reduced customer acquisition costs (CPA) by up to 20% across multiple accounts.
- Automation specialist, building data pipelines using Zapier and Supermetrics to pull metrics from dozens of advertising accounts into 15+ dashboards.
- Customer onboarding, developing frameworks that used GA4 API to provide traffic source insights, diagnosing tracking gaps and deploying pre-built GTM tags for ecommerce platforms like VTEX and Tray Commerce.
Web Developer
Started as web developer for this cosmetics D2C ecommerce, but quickly became the technical one-man army handling everything from WooCommerce infra to data analytics, figuring out why PPC campaigns weren't converting.
- Full-stack dev, managing all ecommerce infrastructure while serving as internal analytics expert that Media Buyers and Customer Success relied on for insights that helped them do their jobs better.
- Conversion optimization, working with the CMO to design and deploy A/B testing processes that increased ecommerce conversion rate by 36% through multiple experimentations with Google Optimize.
- Automation architect, built WooCommerce <> WhatsApp API integration to automate customer recovery workflows for canceled orders, eliminating 40 hours of monthly manual effort from support team.
Systems Analysis
This course combined programming fundamentals, database architecture and web/app development. The entrepreneurial streak was mind-blowing, teaching me that clean code isn't enough and we also need to develop a problem-solving mindset.
Electronics
Completed this program alongside high school, surrounded by intelligent classmates who pushed me to bring my best. I learned my lesson early: being the smartest person in the room means you're in the wrong room.
RFM Analysis: Advanced Customer Segmentation
Thank you for taking time to learn about me. Please feel free to reach out.
Sincerely,